The Swedish Public Employment Service is a governmental company that works to decrease unemployement through several services, as well as providing an open-sourced "Job Bank" where both employees can find work and employers can recruit. Our brief was to strategize a rebrand of the company's identity including concepts, marketing, and market fit. I developed their website's user experience and produced relevant mockups/prototypes for their online presence.
Working with a large govermental company, we spent a lot of time de-briefing and narrowing down the core improvements that the company needed to make. By focusing on creating a better user-experience for the user to navigate the website, we discovered that this led to chain of events that improved the company's identity as whole.
Strategy & UX / UI
The Swedish Public Employment Service
A brand identity strategy & user-friendly website design