The team and I worked with a public service called "Do The Green Thing" that uses creativity to tackle climate change. Our brief was to creatively target men between 20-30 and ideate a solution that inspired them to be more environmentally conscious. My role was to develop a campaign strategy and concept. I also designed it's website as well as branded material in form of posters & merchandise.
Our 2 week timeframe inspired us to tackle time management by turning the project into a hackathon with smaller design sprints. This challenge ended up increasing our productivity and excitement with rapid decision-making and user-testing.
DTGT - A public service that uses creativity to tackle climate change
A campaign strategy and concept including web design and branded material in form of posters & merchandise