Brief

The team and I worked with an organisation called Nattskiftet that works to prevent sexual assaults and violence in the nightlife. Our brief was to create a strategy that increase brand awareness. My role was to design it's campaign-website called the FEST initiative.

Learnings

Working with a concept on a such serious issue, affected how we could research and navigate the brief. It affected the size of the quantitative research we could do. This in-end, resulted in quality in-depth interviews and user testing that heleped guide us along the tone of voice, design, and UX of the website.

Timeframe

2 Weeks
07/19

Role

UX / UI

Client

Nattskiftet - A non profit organization

Outcome

A user-tested and aesthetically appealing prototype with strong brand identity