Brief
The team and I worked with an organisation called Nattskiftet that works to prevent sexual assaults and violence in the nightlife. Our brief was to create a strategy that increase brand awareness. My role was to design it's campaign-website called the FEST initiative.
Learnings
Working with a concept on a such serious issue, affected how we could research and navigate the brief. It affected the size of the quantitative research we could do. This in-end, resulted in quality in-depth interviews and user testing that heleped guide us along the tone of voice, design, and UX of the website.
Timeframe
2 Weeks
07/19
Role
UX / UI
Client
Nattskiftet - A non profit organization
Outcome
A user-tested and aesthetically appealing prototype with strong brand identity