Brief
The team and I worked with developing a 5 year strategy for Kronan; a mall in Karlskrona, Sweden. My role in this project was investigate the evolution of shopping centers in order to create a feasible strategy that Kronan could incorperate.
Learnings
Through this project, I practiced creative methods of research in order to gain insights and predict customers behaviours and needs. We formed a detailed manual with a step-by-step action plan.
Timeframe
6 Weeks
11/19
Role
Strategy
Client
Kronan - A mall in Karlskrona, Sweden
Outcome
A 5 year strategy